If you want to succeed in operating any business on the Internet it is important that you have your own website.
Having your own website will give you the control you need to manage your business as you see fit.
Don’t sign up for free domains, free hosting, or free websites. You will have very little control over these types of offers. They usually come with limited features that will hinder your ability to manage your business.
One exception to getting a free domain name is when a hosting company offers free domain registration. As long as you are listed as the registered owner of the domain name it is alright to take advantage of the free domain as part of a web hosting deal.
In order to establish your own website, that you control, you must follow a very simple process:
- Register a domain name
- Get secured web hosting
- Create (or hire somebody to create) your website
It helps to know how the domain name system works so that you fully understand the benefit of having control over your domain.
This truly is a fascinating system that helps to keep the Internet easy to use.
The Internet is a global network of interconnected computer networks that allows for the exchange of information all over the world.
Every website on the Internet is assigned a unique address to ensure that the computers that make up the Internet are able to find each other.
That unique address is identified by its domain name.
Once you register your domain name nobody else can use it. That unique name becomes yours to use as long as you keep it registered. Many people consider domain names as virtual real estate. You own the address and can build on it whatever you choose.
Domain Names are managed and coordinated by the Internet Corporation for Assigned Names and Numbers (ICANN).
This not-for-profit organization was formed in 1998 and is “dedicated to keeping the Internet secure, stable and interoperable.”
They have an approved list of accredited registrars who handle the registration of domain names.
Registration of a domain name is a very easy process. You can register a name for a period ranging from one year to ten years. The cost is normally under $10 per year.
Most web hosting companies offer pricing discounts, or even free domain registration, if you use their hosting service. Be sure to use an accredited registrar and a reputable hosting service when you start your business.
The name of your website is often times the first contact people have with your business. Whether they see your website address on a business card, in a classified ad, on a bumper sticker, or in Google search results, that address represents your business.
The right domain name can make a big difference in the success of your online business. But it is only one element in operating a successful online business.
Don’t get disappointed if you cannot get the exact name you dreamed up.
Your goal is to get a name that is easy to remember, easy to find online, and accurately represents your business.
Internet users will be more likely to click on your domain name if it indicates the topic of your site.
The domain name “insure.com” sold for $16 million in October of 2009. Many other domain names have also sold for millions of dollars. It is obvious that smart marketers see the value in owning descriptive domain names.
Follow the points below when selecting a good domain name and you will be headed in the right direction.
- Try to get a .com name (it is best but not required)
- Keep it short (There is a 63 character limit)
- Make it easy to remember
- Make sure it is relevant to your website
- Make it descriptive about your business
There are hundreds of qualified Domain Registrars available to you. Many offer the same services at very similar rates.
We suggest that you use Bluehost to register you domain name and to host your website.
* As a duly authorized commissioned affiliate I fully endorse this service.
BLUEHOST is consistently ranked as one of the top Internet Service Providers (ISP) on the Internet and is very reliable.
Visit BLUEHOST when you register your domain.