Keyword Research

Keyword research is one of the most basic tasks that you must perform if you want to succeed at Internet Marketing.

People looking for information on the Internet usually go to Google, Bing, Yahoo, or and type in one, two, or more words into the search box.  The words that they type into the search box ARE keywords. They expect to get a listing of websites that match the keywords they entered when they hit the search button.

Those keywords generate a list of websites based on a ranking system determined by the search engines. Each search engine uses their own criteria to “rank” a website with the goal of returning the most relevant results to the user.

Although there are other factors to getting your website ranked – you must begin by using the right keywords, in the right places, on your website.

How do you find the right keywords to use in your domain name?  In your page titles? In your website description?

The first thing you must do is place  yourself in the shoes of the searcher who is looking for what you have to offer. You must “become the customer.”  You must think exactly like the customer and write down as many of the keywords that you think they will use to search for your offer.

Start with what you believe are the top ten keywords that searchers will use to find your website.

Then you will use two FREE and simple tools offered by Google – the largest search engine in the world – to fine tune your keyword list.

Do not make keyword research more complicated than it has to be.  You need to find keywords that represent your offer.   And you need to find keywords that people are actually using  to find those types of offers.

You can accomplish both of these tasks with the two FREE tools offered by Google.

First go to the Google Keyword Tool.

Spend some time getting to know how to use this very easy to use tool.  It is invaluable for Internet marketing and could make all the difference in whether you succeed or fail!

Enter the keywords that you thought of for your website.  Look at all the possible keywords generated by the Google Keyword Tool and decide which ones to write down on your list.  Enter the amount of monthly searches next to each keyword that you may want to use.  (It is best to use a spreadsheet)

Next, go to the Google Wonder Wheel and enter the keywords on your list into the Wonder Wheel search box.  The Wonder Wheel will generate keyword suggestions based on actual searches made by users of Google.

Add as many relevant keywords to your list as you want – and then go back to the Google Keyword Tool and check to see how many monthly searches are done.

Don’t get too bogged down with doing hours of keyword research.  Try to make it fun.  Focus on the keywords that best represent your offer and that have a moderate amount of traffic.

Repeat this process as many times as you think is needed.  You will find that you will eventually keep coming up with the same words as you narrow down your keyword list to the most relevant with a moderate amount of traffic.

This keyword exercise will deliver incredible value as you find the actual terms that searchers are using to find relevant offers.

You will learn much about your target market and the keywords needed to register a proper domain, create relevant keyword rich page titles, description and content.

This is very simple stuff.  And Google gives you all the information you need to find the right keywords so that your site can be ranked.   Make sure you take advantage of these valuable tools. Finding the right keywords could get you off and running to huge success in the global marketplace offered by the Internet!

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